CFA's strategic planning process is designed to identify the key challenges facing the client's program and the opportunities to effect change. Program strategic plans typically include the following components:
- Evaluation of the local and regional cardiovascular services market
- Examination of pertinent national and regional trends in providing cardiovascular services
- Evaluation of regional medical community support
- Quantification of the local/regional market for cardiovascular service procedures (specific to the issue under study)
- Detailed analysis of the client's and competitors' current market capture levels
- Examination of the opportunities/recommended approaches for market capture
- Delineation of program additions and/or enhancements necessary for continued growth of the service line
- Evaluation of the system for measuring, monitoring and reporting program performance and outcomes measures
- Delineation of program strengths, weaknesses, opportunities and threats (SWOT assessment)
- Detailed specification of key success factors and recommendations
- Comprehensive strategies, goals and tactics for program development