What does marketing strategy have to tell us about maintaining or defending a service in a declining or mature market? In essence, quite a lot. For the cardiovascular administrator, there are CV sub-markets in ascension, and there are also those in decline.
Much is being written these days on patient experience as a critical part of the value equation (value defined as patient safety, quality outcomes and patient experience divided by cost/price point).
It’s interesting how you sometimes casually read something and a statement pops off the page – a statement that clearly and succinctly describes a concept that is inherently complex or difficult to verbalize.
Earlier this year, St. Luke’s Hospital, Chesterfield, Missouri announced a cardiovascular clinical affiliation with Cleveland Clinic’s Sydell and Arnold Miller Family Heart & Vascular Institute. This partnering is prominently displayed on the St. Luke’s website, https://www.stlukes-stl.com.
When reviewing healthcare statistics, there is usually both good and bad news. However, looking at the National Center for Health Statistics deaths from heart disease for 2010-2013, there is mostly good news to report. Death rates per 100,000 population (see table) are trending down for Whites, Blacks and Hispanics. That’s the good news.
The bad news is that there are still heart disease disparities between ethnicities when it comes to both incidence and rates of decline.
The evolution of Medicare reimbursement to providers has just taken a huge leap forward this month (April 1, 2016) with the advent of CMS’s Comprehensive Care for Joint Replacement (CJR) payment model.
PARTNER II SAPIEN 3 Trial – TAVR Outperforms SAVR – Again!
The one year results of the PARTNER II, SAPIEN 3 clinical trial for intermediate-risk patients with severe aortic stenosis were recently announced at the American College of Cardiology’s 65th Annual Scientific Session in Chicago. The results are good news for
Over the past several years, the diagnosis and endovascular treatment of peripheral vascular disease has increased significantly in many hospitals.
Physicians all over the country are exploring new ways to align with one another, align with hospitals and create new operating structures in an effort to leverage their position within the current forces shaping the healthcare marketplace.
Your hospital may or may not have a formalized cardiovascular services marketing plan or marketing budget, but if you spend money on marketing, through websites, social media, newsletters, press releases and the like, don’t you want to know if your investment is paying off?
