CFA staff has lately been reviewing an assortment of “thought leader” predictions about where healthcare is headed over the next ten or so years. We have a number of ongoing projects that require our input and expertise about cardiovascular (CV) trends and, most importantly, their implications on everything from network strategy to facility design.
The CFA Perspective
A Cardiovascular Consulting Blog from CFA
We have commented on this subject before (please see Physician/Hospital Integration and Pushback, posted April 22, 2011), but the issue was brought home to us recently by a client’s circumstances.
With all that is going on in healthcare today, and the cardiovascular services environment in particular, why has CFA written a book on strategic marketing for the cardiovascular (CV) service line?
HealthLeaders Media (a division of HCPro), Brentwood, Tennessee, will publish a new book by CFA principals entitled, The Complete Guide to Marketing for the Cardiovascular Service Line. The book is now in the final stages of editing and should be published by the end of this year or early 2012.
According to a study recently published in the Journal of the American Medical Association, older, lower-risk patients undergoing elective PCI can be safely discharged from the hospital the same day as their procedure.
Over the last few years, there has been a keen interest in the patient-centered medical home (PCMH) model of care, highlighted by its prominent inclusion in the Patient Protection and Affordable Care Act (PPACA).
If hospitals are going to align with physicians, most, given the ability, might choose to employ every physician on their medical staff.